Frank Luntz is an American political consultant, pollster, and pundit famous for developing talking points for Republican causes. He shot to fame in the 1990s for helping popularize Newt Gingrich’s Contract with America. Luntz’s talent is finding words that help clients sell their products or influence public opinion on an issue or person.

Luntz, a long-time Republican, declared in January 2021 that he is no longer associated with the party. In doing so, he drew the ire of Fox News host Tucker Carlson, who has been very critical of Frank Luntz since the announcement. In early May 2021, he referred to Luntz as a Google lobbyist and criticized House Minority Leader Kevin McCarthy for renting a room from Frank during the pandemic.

Frank admitted that he is straight, but some publications claim otherwise

Per an early 2014 piece by The Atlantic, Frank Luntz is straight. It was the first time that Luntz faced a question about his sexuality. 

However, a 2017 piece by NewNowNext titled Meet Kellyanne Conway’s Gay BFF claims otherwise. The article explored Frank Luntz’s relationship with political consultant Kellyanne Conway. It alleges that Frank Luntz is gay. Part of it reads:

“Luntz is an interesting character himself: He’s a gay man who crafted the messaging for Newt Gingrich’s…”

We are inclined to go with Frank’s 2014 confession that he is straight, but the NewNowNext article casts some doubt. Frank might be straight, but he has shown support for the gay community. In July 2016, he tweeted an article by NPR about gay billionaire investor Peter Theil. He captioned the post with the following quote from Peter: “I’m proud to be gay. I’m proud to be Republican. Most of all, I’m proud to be American.”

Frank’s nomadic lifestyle has prevented him from starting a family

Frank Luntz’s parents spent close to five decades together, so he has an idea of what to do to keep a family together. 

He understands that with his nomadic lifestyle, it would be difficult to maintain a family. “My parents were married for 47 years,” he told The Atlantic. “I’m never in the same place more than 47 minutes.” Frank then suggested that his decision to stay unmarried is unpopular with his relatives.